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Launches InfluenceImpact.
July 31, 2019
By: Charlie Sternberg
Associate Editor
Izea Worldwide Inc., operator of Izeax, the online marketplace connecting brands and publishers with influential content creators, is joining forces with IRI to launch InfluenceImpact, a new offering that allows Izea clients to measure the impact of influencer marketing on retail sales. InfluenceImpact is primarily designed for Izea's national consumer packaged goods (CPG) customers and provides them with actionable insights to optimize their influencer marketing spend. CPG is one of the ...
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